Perplexity, an AI-powered search engine, has launched a innovative shopping experience that integrates product discovery, comparison, and purchasing within its platform. The new features include AI-generated product recommendations, visual search capabilities, and a seamless checkout process for Pro subscribers. Perplexity’s innovation aims to streamline online shopping by leveraging AI to provide unbiased product suggestions and simplified purchasing. The company has also introduced a Merchant Program to enhance product visibility and data sharing. With these advancements, Perplexity positions itself as a formidable competitor in the e-commerce search space, challenging established players like Google and Amazon while addressing longstanding issues in online product discovery and purchase.