Perplexity, an AI-powered search engine, has launched a innovative shopping experience that integrates product discovery, comparison, and purchasing within its platform. The new features include AI-generated product recommendations, visual search capabilities, and a seamless checkout process for Pro subscribers. Perplexity’s innovation aims to streamline online shopping by leveraging AI to provide unbiased product suggestions and simplified purchasing. The company has also introduced a Merchant Program to enhance product visibility and data sharing. With these advancements, Perplexity positions itself as a formidable competitor in the e-commerce search space, challenging established players like Google and Amazon while addressing longstanding issues in online product discovery and purchase.

Brave Search has launched a new AI-powered chat mode for its “Answer with AI” feature, enabling users to ask follow-up questions based on initial search queries. This innovation combines the strengths of traditional search engines with AI chat capabilities, offering a seamless transition between search and conversation. The feature is available globally to all Brave Search users for free, with reasonable usage limits. Powered by a combination of open-source and internal Large Language Models (LLMs), along with Brave Search results, the system aims to reduce AI hallucinations by grounding responses in real-time search data. Brave maintains its commitment to user privacy, with conversations remaining ephemeral and expiring after six hours. This development positions Brave Search as a unique player in the search engine market, offering a privacy-focused alternative to major competitors.